Like many travel sites, Airbnb allows you to browse reviews before booking to help inform your decision. While many of these reviews can be generic, some occasionally flag safety concerns with the accommodation or the surrounding area that could cause you to change your mind about where you stay.
A new study, published in the journal Marketing Science, sheds light on how these online safety reviews can influence visitors’ bookings and what can be done to counteract their concerns.
A look at the numbers
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