The rise of political influencers — content creators on social media who sway public opinion by endorsing political causes or candidates — has raised questions about how best to regulate them, a German media regulator said in a study published Monday.
EU rules for political advertising, aimed at countering information manipulation and foreign interference in elections, and at increasing transparency about sponsors, but political influencers fall outside that scope, have entered into force this month.
The content that this type of influencers create — a mix of opinion and information — is not considered journalism either, the study by the Media Authority of North Rhine-Westphalia (Landesanstalt für Medien NRW or LfM) said,
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