Iman Clark, CEO of Prickly Pear Health, says she had an epiphany that eventually led her to TechCrunch’s Startup Battlefield at TechCrunch Disrupt 2025.
It was around nine years ago. She moved from Tunisia to the U.S. for grad school, then joined a company that created gamified experiences for people with neurodegenerative conditions, like dementia. This was done by giving them a tablet or a computer and letting them play games while doctors collected data on them, like their risk of falling and overall range of motion.
“I realized that most people, 75-plus, have two to three chronic conditions, and no matter what we did, it is always going to be hard,” she told TechCrunch. “Then I went back to the research and saw that like, 70% of the Alzheimer’s population are women.”
She dug deeper and found that women were twice as likely to be diagnose
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