The internet might love dupes of Lululemon's athleisure — bu t the Vancouver-based company sure doesn’t.
Lululemon has secured a trademark for the phrase “Lululemon dupe” in the U.S., according to U.S. Patent and Trademark Office documents . It was awarded on Oct. 21 after the athleisure company first applied for it in December 2024.
The trademark applies to advertising, marketing and retail services (both in store and online) — and it means that only Lululemon can use the phrase to market products.
As of Friday, no similar trademark filing was recorded on the Canadian Trademarks Database.
The move is a “very creative enforcement” technique on Lululemon's part to protect itself fr om dupes, says Susan Scafidi, f
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