Women lead full-time MBA applications worldwide.
Growth in full-time and online MBA applications
Representation in business master’s programmes
Comparing MBA and business master’s applications
Programme type
Share of women applicants (%)
Application growth 2025 (%)
Full-time, two-year MBA
41
+6%
Online MBA
–
+7%
Flex MBA
–
>50% programmes report growth
Executive MBA
~33
Decline
Master of Accounting
~50
>53% programmes report growth
Master in Management
~50
–
Master of Marketing
~66
–
Master of Finance
~33
Decline
Source: GMAC 2025 Appl
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