Storied investors Accel and Prosus have launched a new investment partnership to back Indian startups from day zero, targeting founders building large-scale solutions with the potential to serve the masses in the South Asian nation.

Announced on Monday, the collaboration marks the first time Prosus is investing at the formation stage. Both firms will co-invest from a startup’s earliest days, with a focus on companies addressing systemic challenges across sectors such as automation, energy transition, internet services, and manufacturing.

India, the world’s most populous country with over 1.4 billion people, is seeing rapid growth in its digital economy. The country has more than a billion internet users and over 700 million smartphone users, making it the second-largest smartphone market after China. The Indian government-backed platforms such as the Unified Payments Interface (UPI) and Aadhaar have created a digital infrastruct

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