Your favorite band has a new single? It might be AI
toggle caption Jason LaVeris/WireImage/
Getty Images
It wasn't how Los Angeles musician Luke Temple had expected to start his Monday.
Temple was the frontman of indie rock band Here We Go Magic, which has not released music since 2015, a fact that made the flurry of messages hitting his inbox quite baffling.
"I woke up to DMs on Instagram saying, 'Apparently Here We Go Magic released a new track?' Sure doesn't sound like you,'" Temple said. "Then I realized it was on Spotify, Tidal, YouTube, all the streaming platforms."
The song, which bears no resemblance to the band's psychedelic-inspired airy sound of synthesizers and swirling guitars, is the work of artificial intelligence.
Sponsor Message
Acco
Continue Reading on NPR
This preview shows approximately 15% of the article. Read the full story on the publisher's website to support quality journalism.