The enduring pillars: Quality and cost
The politics of campus gates
Safety trumps sports
An arms race in applications
The fading appeal of test-optional
Direct admissions : Intrigue without conversion
The digital battleground: TikTok, AI, and the power of a printed letter
A new calculus for colleges
For generations, the calculus of choosing a college in the United States seemed straightforward: Weigh the academic quality against the financial burden, and pick the institution that offered the best mix of prestige and affordability. Today, that equation has been complicated by a new set of variables, politics, campus safety, and even TikTok.According to the 14th annual survey conducted by Spark451, a Jenzabar company specializing in enrollment management, the picture of higher education decision-making is shifting in real time.
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