CNN is introducing a streaming subscription option called All Access, charting a new course in a media era defined by direct-to-consumer relationships and mobile-first news reports.
The new service, which is built into CNN’s existing apps and websites, features multiple live TV streams of news coverage and exclusive content. The target audience includes cable cord-cutters and people who consume news primarily on their phones.
“It’s not CNN ‘extra’ or ‘plus,’ it’s CNN,” the network’s CEO, Mark Thompson, said in an interview, conveying how All Access carries “all the programs you expect to get from CNN.”
The streaming schedule largely mirrors CNN’s existing US cable channel, including the complete prime-time lineup, mixed with a few hours from two other CNN channels.
“This is live at its core,” said Alex MacCallum, CNN’s executive vice president for digital products and services.
The subscription
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