For years, iQOO has built a formidable reputation on a simple, powerful promise: flagship performance. Its phones have consistently delivered top-tier chipsets and gamer-friendly features that made "spec-sheet" enthusiasts take notice. But as CEO Nipun Marya candidly acknowledged, there was one area where consumers felt the brand "can do better": the software experience.
In an exclusive interview with India Today Tech, Marya explained how the global debut of OriginOS is the brand's "great answer" to this long-standing consumer requirement. He positions the new OS, timed with the upcoming iQOO 15, as the key to solving what he—quoting community feedback—said "needed to be fixed," finally creating what he's now hearing users call the "perfect choices" in the premium market.
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All that needed to be fixed was the OS
For iQOO and its parent brand Vivo, the software experience has been a point o
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