Netflix CTO Elizabeth Stone announced at TechCrunch Disrupt 2025 that the streaming service is branching out into immersive and interactive experiences, starting with real-time voting. The move marks a new way for the streamer to boost engagement, as it allows audiences of live shows to interact in real time.
Viewers will be able to vote while watching live content to directly influence the outcome of what they’re watching on their TV or mobile device.
The streamer started testing real-time voting on its live cooking show “Dinner Time Live with David Chang” in Aug
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