Thanksgiving weekend has long been seen as the traditional start of the most important sales period for retailers, and so far, the indication is that we’re in for a strong holiday season for e-commerce.
Salesforce is tracking activity in real time and said that yesterday, Thanksgiving, generated $33.6 billion in sales online globally, up 6%. The U.S. market alone was up 8% to $8.1 billion. Europe was also a standout, growing 10%.
Adobe has also released its figures for the day, which are U.S.-only. Shoppers in the U.S. spent $6.1 billion yesterday, up from $5.6 billion last year. That works out to an increase of nearly 9%.
The two companies have different methodologies. Adobe says its analytics cover more than 1 trillion visits to U.S. retail sites.
Continue Reading on TechCrunch
This preview shows approximately 15% of the article. Read the full story on the publisher's website to support quality journalism.