Typically, when a company acquires another, it will absorb the new company’s branding or integrate it with its own identity. Grammarly is doing something different: After acquiring email client Superhuman in July, the company is renaming itself “Superhuman.”
Despite the branding change, Grammarly, the product, will continue to be known as it has. However, the company says it is thinking about rebranding products like Coda, a productivity platform it acquired last year, in the long ru
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