YouTube on Wednesday showed off several new updates aimed at improving its TV user interface.

Key updates include the introduction of QR codes that let you identify and shop for items in tagged videos, AI-powered upscaling, and improved search.

The updates come as the platform focuses on solidifying its position in the living room. YouTube accounted for 12.4% of the total audience time spent watching television, beating media platforms like Disney, Paramount and Netflix, per a report by Nielsen in April.

Image Credits:YouTube

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