Practically, every time you buy something at a store, you are asked to give your phone number. Cookies track your data on every webpage you visit. And any service you use, you have to give your details. This allows the store to send you updates about new products. Websites also tailor ads and content to your preferences.
Often, the data is sold off to various companies for profiling or consumer research. And no matter how many spam blockers you have on your phone, you keep getting sales and ad calls. However, India's new data protection law is expected to stop all this once it comes into force.
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