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The European Commission’s consultation on the upcoming Digital Fairness Act (DFA) concluded last Friday.
What’s the Digital Fairness Act? It’s the Commission’s proposal to update the EU’s consumer agenda and keep consumer-protection standards up to speed with the digital sphere. Led by Irish Commissioner Michael McGrath, the DFA debate currently covers: 1) unfair commercial practices related to dark patterns; 2) misleading marketing by influencers; 3) addictive design of digital products; and 4) unfair personalisation practices.
In simple terms, the DFA risks changing the advertising scene completely (via a de facto ban o
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