The craft beer darling that once promised to change how urban India drinks is now deep in a crisis that keeps getting uglier. In the latest twist in Bira 91’s ongoing crisis, investors have effectively taken over The Beer Cafe, the popular pub chain that sits under the Bira 91 umbrella, after the company defaulted on loans backed by shares of the caf business.
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The matter is now in the Delhi High Court, which has stepped in to stop the sale or transfer of those pledged shares for the moment. But the message is clear.
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