Amazon has kicked off its latest hardware refresh with a double headline act: the company’s first-ever Kindle Scribe with colour support and a long-awaited upgrade to its voice assistant, now called Alexa Plus. Being a Kindle fan, this is one of the most exciting news. But, before diving into Kindles, it’s worth talking about Alexa. Amazon’s virtual helper has long been accused of being stuck in the past, struggling to keep up with Google Assistant and Apple’s Siri. Now, with Alexa Plus, the company promises an assistant that feels less like a robot and more like a conversation partner.
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