I’m spotting a worrying trend among startup founders who seem to think that running a startup is effectively a get-rich-quick scheme. Apart from that mindset being wrong and naive, I suspect there’s something a lot more insidious at play here: misunderstanding on a fundamental level what startups are for.

Any business exists to exchange money for value. Your local lemonade stand does that: You have a dollar and you’re thirsty on a hot summer day? You can exchange that dollar for a drink (and the joy of seeing entrepreneurship in action, if that’s your jam).

The thing is, most obvious problems that have obvious solutions don’t need startups.

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