In one of my past startups, I had a co-founder who had a pretty clear goal for himself: He wanted to make $1 million for every year that he worked on this startup, and he wanted to leave a positive impact on the world.
I was struck by the clarity of that thought, and so I started asking other founders what their personal goals were. It turns out that a surprising number of startup founders aren’t really sure why they are running a company at all, let alone what their personal goals are.
In this world of metrics and goals, I was left astonished by that. This isn’t just about a cohesive business model or a solid plan for your product or service.
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