A recent update to OpenAI’s ChatGPT that allows users to upload PDFs and ask questions about them has sent ripples through the startup ecosystem. This development poses a significant, if painfully predictable, threat for many companies, particularly for “wrapper startups” that have built their businesses around a feature gap in ChatGPT.
The change serves as an essential reminder to founders and investors: Nothing can serve as a substitute for a sustainable company with a solid, stand-alone product.
“Wrapper products” provide a service by “wrapping” around an API like ChatGPT, leveraging the underlying technology to offe
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