The battle lines between tech giants Amazon and Perplexity have been drawn. What began as a disagreement over how an AI assistant interacts with Amazon’s website has now escalated into a public spat over the future of agentic AI systems and online access.
Amazon has reportedly asked Perplexity to pull its AI-powered shopping assistant, Comet, from its platform, accusing it of breaching the company’s terms of service. According to Amazon, the AI tool violated rules by failing to identify itself as an automated agent while browsing or purchasing on behalf of users.
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