Apple led the premium Indian smartphone market by value of shipments in Q3 of 2025, following the launch of the iPhone 17 series. According to Counterpoint’s Monthly India Smartphone Tracker, the third quarter of 2025 saw India’s smartphone segment grow by 5 percent year over year, achieving its highest-ever quarterly value. The surge was influenced by festive sales, heavy discounts, and a growing trend toward premium handsets.
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Apple leads premium segment growth
The iPhone 17 series launch was arguably the most anticipated phone launch of the year.
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