India is witnessing an apology spree. From Skoda, T-Series, Reliance Digital, to Adani Ambuja Cement, and from Haldiram's and Keventers, to chef Ranveer Brar, and even car dealers such as Volkswagen Downtown Mumbai, everyone has apologised. Saying sorry makes sense when you have actually messed up. But there have been no headlines of late for which all these big brands had to apologise.
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