From its medieval cities to its more than 1,200 sun-drenched islands, Croatia has long been known as one of Europe’s most photogenic destinations.
But beneath the postcard scenery lies something deeper - a way of life defined by warmth, authenticity and a quiet confidence that’s all its own.
“Visitors often say they feel like friends rather than tourists,” says Bisera Fabrio, director of the UK Representative Office for the Croatian National Tourist Board, speaking to Euronews Travel at the World Travel Market in London. “There’s an authenticity and hospitality that still exists here - a genuine Mediterranean spirit.”
That spirit is summed up by one word Croatians live by: 'pomalo' - essentially meaning "take it easy" or "slowly".
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