The All India Football Federation (AIFF) has been pushed into a fresh crisis after the Indian Super League (ISL) tender closed without a single bid. For a league that was once positioned as the face of Indian football’s growth, the absence of even one proposal signals deeper trouble than the federation may have anticipated.
When the AIFF released its Request for Proposal on October 16, the plan was straightforward: find a new partner to run the ISL’s broadcast, sponsorship, digital, and merchandising rights. The federation tried to build confidence around the process — KPMG as advisors, Justice L. Nageswara Rao keeping an eye on fairness, and a clean slate for bidders to step into.
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