Canadian firm ends its sponsorship of the Israeli-owned team following multiple pro-Palestine protests at major cycling races.
The title sponsor of Israel-Premier Tech has ended its association with the cycling team with immediate effect after protests against the team’s participation in races and despite the outfit saying it would undergo a full rebrand for the 2026 season to operate under a new name.
Canadian company Premier Tech said on Friday it had broken off its sponsorship deal after the team was targeted by pro-Palestinian protesters at several races th
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