Zehra Naqvi, 26, grew up as an obsessive fan girl in the 2010s.

This was the era of Tumblr and Twitter. She would stay up all night breaking down the release dates of Marvel movies or analyzing the movements of One Direction members. She eventually gained a collective 250,000 followers across the two platforms. “Those early internet rabbit holes taught me how magical it felt to not just consume culture but to contribute to it,” she told TechCrunch.

She went on to start a company at 12, study art history at Columbia, and then became a consumer investor at Headline Ventures. (She also writes the popular consumer newsletter The Z List.)

Now, she’s starting something new: Lore, a search platform for people to research and discover internet obsessions.

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