Karen Kuo started shopping at Costco while studying at Western University. She and her roommates made it a monthly trip — they'd go together, hunting for bulk deals and popular items they'd seen on social media.
And they weren't alone. Kuo says the aisles were filled with other students, carts overloaded with stuff. As a content creator, Kuo posts lifestyle content, including some of her trips to Costco, where she says the comments are always flooded with younger people interested in the latest new product or holy grail snack at the wholesale shopping centre.
"Grocery shopping is just a very standard part of a weekly routine, but Costco has the ability to kind of make it fun and make it interesting," Kuo said.
In a recent earnings call, the wholesaler reported that nearly half of their new member signups were
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