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If you work in the media industry or simply care about the quality of the information ecosystem we all inhabit, you need to pay attention to Sora 2.
“This feels to many of us like the ‘ChatGPT for creativity’ moment,” OpenAI CEO Sam Altman wrote in a blog post announcing the product, and many early testers agree. Sora 2 is an AI video generator, a TikTok challenger, and a social network all in one. And right now, at Altman’s urging, the feed is full of Altman “deepfakes.”
Now, Sora 2 might just be another online fad, a reality-deadening distraction that people will soon tire of. But more likely it’s a new form of communication, turning users into the stars of AI-created mini-movies — copyright owners and professional actors and scam victims be damned.
When seeing stops believing
Sora 2, currently the no. 1 free app in Apple’s US App Store, is part of a fast-growing (and so destabilizing it’s frighteni
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