If the past couple of years have taught us anything, it’s that buying from local artisans is far more rewarding than buying mass-produced products made on an assembly line. As the world moves towards soulless uniformity in the name of efficiency, it is local craftspeople whose products still carry a human touch.
We spoke to Amina Kanju, the founder of Made in Alipur. Her project brings together local artisans, mostly women, to make shoes, clothes, jewellery and other handmade items that truly reflect the culture and traditions of her native village in Punjab’s Lodhran district.
Naturally, the first thing we wanted to know was how exactly Made in Alipur was different from other brands. Kanju was quick to point out she doesn’t even consider it a brand — she sees it as “a movement rooted in
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