Alex Tora knew his fish and chips shop in Solihull, England needed a boost after the pandemic, so he began offering a discount to workers from the Jaguar Land Rover factory down the road. It was a business masterstroke. Many of his customers now come from the company’s ranks, grabbing a quick lunch or picking up a “fish supper” on their way home.

Or at least they were — until Jaguar Land Rover (JLR) was brought to a standstill after a devastating hack late in August.

“We are about 30% down,” Tora told CNN of takings since then. “We have a strong connection to Land Rover – most of the customers are regulars, they come two to three times a week or we deliver to them during break times, so yes, we miss them.”

JLR said it shut down all its systems worldwide following a cyberattack on August 31. While it said Monday that with some manufacturing to resume “in the coming days,” most of its factories remain offline.

The hackers – whose identity has not been confirmed – targeted JLR, a British multinational and global powerhouse owned by the Tata Group, India’s largest conglomerate with more than a million employees and annual revenue of $180 billion.

But it’s local businesses like Tora’s fish shop that are feeling the pinch.

Alex Tora said he has lost a significant number of customers after the factory shut down in August. Ivana Kottasova/CNN

CNN spoke to more than a dozen shops and small businesses in the area around the factory and all said they had been impacted