The BMW booth at the Jamaica Auto Show 2025. (Photo: Rory Daley)
Since the acquisition of the BMW brand in Jamaica by the ATL Automotive Group in 2016 it has become Jamaica’s number-one selling premium car brand, having sold the most vehicles annually for a record-breaking five out of seven years.
At the heart of this success story is a woman instrumental in steering the brand to the top: Jeanel Bowla, sales manager at BMW Jamaica, Kingston.
“It’s a very dynamic group,” she said
BMW runs in her family, so much so that the Bowla name has been synonymous with
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