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Posts about pregnancy, menopause and infertility are being “silenced” by Meta, with adverts for items such as pregnancy pillows being blocked from the site without good reason, it has been claimed.
BellaMoon and Hertility are among the companies which have claimed Meta, TikTok and Google are blocking posts and adverts about women’s health and lifestyle products, while allowing similar posts about men’s health issues to thrive.
BellaMoon, a small brand from Ireland, was first blocked by Meta in January after the site reclassified its flagship product, a pregnancy pillow, as a medical device. The company ended up taking out the word “pregnancy” from all its adverts, with CEO Irene Breen telling The Independent: “They made us feel like pregnancy was a bad word.”
Meta introduced new health categories in January 2025 and rolled out additional restrictions to prevent advertisers sharing information that is not allowed under Meta’s terms.
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