South China Morning Post CENTER (0.0) Reliability: 7.5/10

Beijing targets Gen Z, Millennials in new digital strategy to build its brand in Africa

✍️ Jevans Nyabiage 📅 October 05, 2025 02:03 PM 🕐 Scraped: October 05, 2025

Summary: Kenyan social media stars showcase China’s striking scenery, culture, history and cuisine in glitzy new promotional campaign.

China is betting on a new generation of digital influencers and content creators to reshape its image in Africa, which observers have said is a major shift as Beijing looks to refine its “soft power” campaigns.

This new strateg

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📝 Article Information

Author

Jevans Nyabiage

Original Publisher

🌍 South China Morning Post

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Published Date

October 05, 2025 at 02:03 PM

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