Sky Sports faces backlash after debuting Halo, a female-targeted TikTok channel criticized for stereotypical branding
Sky Sports is facing significant backlash after unveiling “Sky Sports Halo,” a new TikTok channel marketed as the “lil sis” of its main sports content and designed to target female fans. Many viewers and women’s sports advocates have condemned the branding as condescending, arguing that the aesthetic—featuring pink text, heart graph
Continue Reading on The Express Tribune
This preview shows approximately 15% of the article. Read the full story on the publisher's website to support quality journalism.