Black Friday has now got something of a bad name and some brands have started to distance themselves from it. Photograph: Alamy/PA
Are consumers falling out of love with Black Friday? Somewhere between the questionable discounts, the stress-inducing time-limited offers and the hassle of returns, some are realising that shopping to a deadline is just not that fun.
Overall interest in Black Friday and Cyber Monday sales shopping significantly decreased last year compared to 2023, according to research published by the Competition and Consumer Protection Commission (CCPC).
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