Jamal Rehman’s True Brew, a studio and recording space beloved by Lahore’s music scene, once tucked away in a corner of Gulberg, has reemerged after an extended hiatus in Karachi’s Bukhari Commercial — because, as he joked, “who goes to Islamabad?”

The once-small, deeply personal True Brew — the one that, much to everyone’s dismay, shut down six years ago — has been reborn. Except this time, it’s not a studio — it’s a spacious, well-lit coffee house.

Rehman, the “ex-music producer” turned filmmaker, switched gears after Covid-19, moving from producing music to directing. His original True Brew, set up on the ground floor of a building in Gulberg, was a “one of a kind space”, as described by regular goer and music enthusiast Areeba Hussain.

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