What is the new campaign all about
Who’s behind the idea
How the “prescription” works in practice
What this means for patients
(Source: Visit Sweden)
Sweden has become the first country in the world to ‘prescribe’ a visit to the country prescription to travellers. Sweden’s tourist board has introduced a research-backed marketing initiative that calls doctors to “prescribe” a visit to the country as a tool to support mental and physical wellbeing of a patient.This is
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