Publishers fear AI summaries are hitting online traffic
8 September 2025 Share Save Suzanne Bearne Technology Reporter Share Save
Getty Images Newspapers are banking on online revenue to replace falling circulation
When actress Sorcha Cusack left the BBC drama Father Brown in January, it made headlines, including for the newspapers owned by Reach, among them The Mirror, and the Daily Express. But the story did not generate the traction the Reach newspapers would have expected a year ago, or even at the start of the year. Reach put this down to AI Overviews (AIO) – the AI summary at the top of the Google results page. Instead of clicking through to the story on a Reach newspaper site, readers were happy with the AI
Continue Reading on BBC News
This preview shows approximately 15% of the article. Read the full story on the publisher's website to support quality journalism.