Viral TikTok video drives surge in Roys interest

16 hours ago Share Save Zoe Applegate and Neve Gordon-Farleigh Share Save

Gareth Clarke was astounded at the proliferation of Roys stores in the small Norfolk village

The boss of a family chain of village stores has said a viral video that has clocked up 2.8 million views has brought it to the attention of a "new generation of people" from as far afield as Canada and Croatia. A TikTok video by content creator Gareth Clarke showed how baffled he was by the number of shops called Roy

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