The American Beverage Association (ABA) is positioning itself as a model for how private industry can advance public health goals while preserving consumer choice, according to remarks made by ABA President and CEO Kevin W. Keane during Breitbart News’s Improving Health, Strengthening the Economy event on Wednesday. The discussion, moderated by Breitbart News Editor-in-Chief Alex Marlow, explored how beverage companies are contributing to President Donald Trump’s Make America Healthy Again (MAHA) initiative through voluntary innovation, product transparency, and consumer empowerment.
Keane said the beverage industry has been collaborating with the Trump administration and Health and Human Services Secretary Robert F. Kennedy Jr.
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