A startup called Graze, which lets you build your own feeds for the Bluesky social network, has caught investors’ attention. In addition to offering tools to easily build, customize, publish, and manage Bluesky feeds, Graze will soon allow feed creators to monetize their efforts with advertising, sponsored posts, and subscriptions.

In other words, Graze has stumbled upon a potentially viable business model for Bluesky before the social network itself has. Investors are taking notice, too: Graze is poised to announce the close of an oversubscribed pre-seed round of funding.

“I’ve been doing tech startups for 30 years and this is actually the craziest early-stage growth curve I’ve ever seen,” says Graze co-founder and CEO Peat Bakke, speaking to the tool’s adoption.

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