It is 2025. The festive fervour doesn’t just fill the air, but it takes over the Instagram feeds too. This is that time of the year when each scroll (and swipe) gives you a peek into people’s picture-perfect celebrations with their loved ones.
Someone just slayed through Navratri dandiya nights in vibrant ethnic ensembles, like it was a fashion week, while others went on epic mela and Durga Puja pandal hops in the city with their cool set of friends. And you? Perhaps the usual home-office-home drill, taking care of your ailing child, or observing Navratri fasts as usual, with no pomp or flair.
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During Karwa Chauth, it’s all about couples going full filmy, posing and twinning in regal ethnic finery, with bridal-level makeup, as if straight out of a Karan Johar wedding scene. Celebratory for many? Absolutely. Overwhelming for others? Definitely. So much so that many couples feel compelled to stretch their budgets just to create a post-worthy picture, joining the wagon that has become the “new normal”. Festivals, for many, have become social media performances than actual experiences.
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