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Rethinking that second drink: Japan’s Gen Z gets ‘sober curious’

✍️ Alex K.T. Martin 📅 September 15, 2025 12:00 AM 🕐 Scraped: October 01, 2025

Summary: Young Japanese are saying no to booze — and yes to mocktails, gaming and sober nights out. Breweries are pivoting to meet them.

Her name may conjure images of boozy cherry blossom parties, but Hanami Ohashi hardly drinks.

The 25-year-old hairstylist in

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📝 Article Information

Author

Alex K.T. Martin

Original Publisher

🌍 The Japan Times

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Published Date

September 15, 2025 at 12:00 AM

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