Sometimes, you can only spot what’s wrong when you’ve been part of the process for a while. That was the case for Michelle Lim, who, while running Warp’s growth marketing effort earlier this year, realized that the company wasn’t updating its website quickly enough.
She noticed that potential customers were asking ChatGPT and other AI bots all kinds of questions about Warp’s offering, but the information they sought, such as how the product compared with a newer competitor, wasn’t available on the startup’s website. Lim felt that this content gap would become even more critical as next-generation AI agents begin actively crawling the internet to gather intelligence for users.
It was clear that War
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