It's hardly rocket science to say that a clear business goal underpinned by a robust strategy and a creatively inspired plan of action is critical for any business to succeed, but what can so often be overlooked or underestimated is the ability to pivot, at pace, to reflect changing market conditions and a u-turn in customer preferences.
And change for us all is critical. In fact, when you examine the meaning of ‘dynamic’, the word directly relates to constant change, activity or progress. For someone to be regarded as dynamic, they must embody positivity, energy and fresh ideas.
For all businesses these qualities are critical, but right now, at a time where the cost to do business continues to squeeze profitability i
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