The Salesforce Dreamforce conference wrapped up this week with technology leaders sharing visions for the future of artificial intelligence. Yet, amid widespread AI adoption, Salesforce CEO Marc Benioff has made clear that the core of sales remains decidedly human. Speaking at the event, Benioff highlighted how personal connections and in-person interaction are irreplaceable in the sales process. He described a scene at the St. Regis Hotel bar, where customers were engaging with each other rather than relying on digital tools: "The bar is filled," Benioff said. "It's not our people that are in the bar.
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