Last week more than 300 media professionals from across Europe’s news business gathered in Dublin for the 51st instalment of the European News Media Conference.
As usual, the executives, editors and managers were there to wrestle with the same question that has dogged most of them for their careers: what the hell is the future for professional journalism?
These industry bunfights have a familiar rhythm. A parade of lanyarded speakers describe how bravely they are reinventing their operations. PowerPoint decks explain ingenious schemes for growing audiences or maximising engagement. There is the usual polite dance between the editorial and commercial sides of the house over who is really responsible for driving change.
And, inevitably, more than half of the conversations end up being about the latest shiny new thing that’s going to either rescue the business model or finally scupper it.
The background music this yea
Continue Reading on The Irish Times
This preview shows approximately 15% of the article. Read the full story on the publisher's website to support quality journalism.