Sydney, Australia: Bondi is filled with both residents and tourists dressed in uniforms signalling distinctly different activities – surfing, a nice lunch at an upmarket restaurant, a spin class, a walk, or lying on the beach. Photograph: Getty

I’m in the nudest McDonald’s in the world. By “nudest” I mean the “most nude”, not a McDonald’s for nudists, though you could be forgiven for confusing the two. I’ve come into the branch overlooking Australia’s famed Bondi beach, and most of the huge number of people squeezed in here are barefoot and in swimwear.

A guy in tiny shorts, who is clearly on steroids because his extreme muscularity has the suspicious plumpness of wet-cured ham, is ordering four beef patties in a plain bun, which checks out. A girl in a thong bikini is waiting for her friends nearby while working her way casually through a McFlurry.

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